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A high-quality landing page could mean the difference between operating in profit or loss for your business or company. Landing pages are the first step in gaining access to vital information related to how visitors interact with your website and product. By creating a high-quality landing page that attracts potential clients to interact with your business, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, achieving that goal can be difficult. 
Ready-made templates make landing page building faster and easier. Although you can start building a landing page from scratch, it’s easier to use a top-notch landing page template that just needs a little fine-tuning.  Knowing the number and quality of templates provided by each landing page builder will assist you in selecting the best landing page tool for your business.
As long as you take the time to do the proper amount of research, you should have no problem creating a high-quality landing page that will help you retain customers and boost your overall visibility. Take your time to really figure out what your customers want most from your particular product or business and then create digital marketing content surrounding their interest.
LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.

A great selling point for OptimizePress is that you can choose to use it to build your whole WordPress website and even skip using a theme altogether. It also has lots of fancy integrations and tools to help your website be more functional. Of course, some of these will require that you have some knowledge of coding. Thus OptimizePress is almost intuitively built for more advanced WordPress users.
In total, there are 15 ClickFunnels pages that you can use to help you boost various different areas of your business or company. All of them include comprehensive sales funnels tools which will allow you to maximize your marketing budget and overall reach. If you’ve been looking for a great alternative to Leadpages, ClickFunnels is definitely the best option for you. 
Because you can create the landing page as a regular page on your WordPress site, you easily customize the link to your website without people knowing it’s from Thrive. Example : I can have myonlinebizjourney.com/sample as opposed to myonlinebizjourney.leadpages.com/sample which is something I commonly see with LeadPages. Honestly, I have not tested to see if these 2 link format types affect conversion but in case I am doing a live video and I want to send someone to the page, I can just give them the simpler link without having to shorten it using bit.ly or anything like that.
You can select the position of your pop up. It lets you use a split test on your popups and tells you every detail about them to help you monitor which popup is working and which ones should be removed. Some of its opt-in forms include popup lightbox, sticky ribbon, in line popup, content lock popup and much more to help build your email list faster. The plugin can be purchased for as low as $67 for a lifetime with one year support.
It allows you to use the feature drag-and-drop which makes it easier for users to create custom landing pages according to their needs. There are over 100 templates are available in Leadpages from which you can choose from and get started instantly. These templates are in the order of conversion rate means you’ll see those templates which have the highest conversion rates.
No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.
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